| 词汇 | merchandising |
| 释义 | merchandising 2 ENTRIES FOUND: merchandising (noun) merchandise (verb) merchandising /ˈmɚtʃənˌdaɪzɪŋ/ noun merchandising /ˈmɚtʃənˌdaɪzɪŋ/ noun Learner's definition of MERCHANDISING [noncount] 1 : the activity of trying to sell goods or services by advertising them or displaying them attractively推销；展销 She is the company's director of merchandising.她是公司展销部主任。 2 : the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money（由电视、电影、运动队等所产生的）附带产品 The film made a lot of money thanks to strong merchandising.大量附带产品的销售使这部电影赚足了钱。 Most of the movie's earnings came from merchandising and not ticket sales.这部电影的大部分收入不是靠票房而是靠附带产品的销售。 |
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